Did You Know - Tourism Support
Published on 30 January 2026
If you have a business visited by tourists, manage a tourist attraction, or hold events, we have some tips and resources to help you reach as many potential visitors as possible.
Australian Tourism Data Warehouse (ATDW)
The ATDW is an online platform allowing you to create business, event or attraction profiles that are then shared on different platforms such as the Visit Victoria or Visit Wimmera Mallee websites. You can upload photos, list your opening hours, and set criteria to be shown up in searches when visitors plan their trip to the Wimmera Mallee.
An ATDW listing provides a presence at national, state, regional and destination levels via official tourism websites such as australia.com, visitvictoria.com, visitgrampians.com.au, visitwimmeramallee.com.au etc. We can support you in creating your ATDW listing.
Overall benefits include: reaching a global audience, marketing opportunities, lead generation and inclusion on sites that rank highly on search engines such as Google. Plus it saves time with managing one profile only. There’s also technical support and training available from Visit Victoria’s dedicated ATDW team.
Grampians Wimmera Mallee Tourism also promote across Australia and the world, directing tourists to websites and kiosks featuring ATDW accounts - your ATDW account is your ticket to advertising across the world.
For businesses a yearly listing costs as much as a single newspaper ad, while not-for-profits and events get listings for free.
Find out more or register at www.atdw.com.au, or at www.visitgrampians.com.au/corporate/marketing/atdw-listings
Discover Yarriambiack
Discover Yarriambiack is our own website listing tourist information when visitors are in our region. Information is sourced from our Business and Events Directories, allowing you to list detailed information and manage your profile's information at anytime for free.
This source of official Yarriambiack Shire information will help local community members, as well as new online audiences – especially touring and travelling visitors.
By participating with our online directory, it will also allow our council staff to provide up-to-date information about your business, community group or event, to the many enquiries we receive via: email and social media, phone calls, and visits to our Council Office customer service desk.
Check out the Discover Yarriambiack website at www.yarriambiack.vic.gov.au/Discover-Yarriambiack
You can list your tourist facing business or tourist attraction at www.yarriambiack.vic.gov.au/Business/Business-Directory, or list your event atwww.yarriambiack.vic.gov.au/Community/Events
Grampians Wimmera Mallee Tourism
Grampians Wimmera Mallee Tourism is responsible for promoting the Wimmera Mallee to the world, and supporting our local tourist businesses, events and attractions.
Partnership Program
Various packages are available to boost your business. Packages include priority listings, access to resources and industry development, and extra advertising. The program also offers a dedicated regional Partnership Manager to contact about all of your tourism related questions, to further assist your business.
Partners can also be featured in the Wimmera Mallee Touring Guide.
Find out more at www.visitgrampians.com.au/corporate/marketing/partner-program
Official Visitor Guide
Advertising in the Visitor Guide sees your business featured in GWMT's #1 piece of print collateral for the regions. Distributed extensively, this is your opportunity to promote your business directly to a large number of potential customers. In 2025, Grampians Wimmera Mallee Tourism produced 40,000 copies of the Guide that were distributed extensively in state and lower NSW and SA.
Check out the Official Visitor Guide at www.visitgrampians.com.au/corporate/marketing/official-visitor-guide
Visit Wimmera Mallee
Visit Wimmera Mallee was recently rebranded - check it out at visitwimmeramallee.com.au